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Research papers

Uncovering hidden triggers of user generated content engagement

Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman
Companies: AOL, Probit Research
November 6, 2012
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Citation

Kugel, Frazier and Blechman (2012a, November 06). Uncovering hidden triggers of user generated content engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uncovering-hidden-triggers-of-user-generated-content-engagement